The
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April 16,
2020
2020
Defining Your Target Audience
By
Paul Kiernan
Paul Kiernan
Your target audience is not, nor can it be, everyone. You cannot target everyone however, you can sell to everyone.
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April 8,
2020
2020
ThoughtLab to Offer Marketing Grants for Small Businesses
By
Gary Marcoccia
Gary Marcoccia
ThoughtLab will be awarding four (4) small businesses with four (4) months of digital marketing service.
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April 3,
2020
2020
Surviving the Working From Home Change
By
Paul Kiernan
Paul Kiernan
As the weeks go by, the newness, the fun of working at home is probably starting to wear off.
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March 25,
2020
2020
Taking The Temperature of COVID-19: a PSA
By
Paul Kiernan
Paul Kiernan
Stay safe, take precautions and take care of each other. We here at ThoughtLab want you around for a long, healthy time.
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March 19,
2020
2020
What is Performance Marketing and How Do I Leverage It For My Business?
By
Gary Marcoccia
Gary Marcoccia
If you’re thinking about a partner or affiliate program for your business there is a lot to know.
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March 16,
2020
2020
Love, and Quarantine, in the Time of Coronavirus
By
Paul Kiernan
Paul Kiernan
It’s easy to panic and think only about yourself but, in times of crisis, it’s a good idea to think about the other people in the world as well.
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March 6,
2020
2020
The Most Common Facebook Questions Answered: Part 1
By
Jaqueline Tristan
Jaqueline Tristan
Facebook’s ever-changing landscape can be hard to keep up with, but it’s essential to stay in the loop.
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March 5,
2020
2020
The Complete SEO Glossary: A Beginners Guide
By
Tonya Davis
Tonya Davis
We’ve broken the list down into digestible sections so you can easily find the information you’re looking for.
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February 27,
2020
2020
Understanding Misinterpreted Metrics: Session Duration
By
Tonya Davis
Tonya Davis
Session duration is a metric that reports the average amount of time a user spends on your website.
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February 26,
2020
2020
Dear Paul, My Girlfriend is Threatening to Breakup With Me
By
Paul Kiernan
Paul Kiernan
My girlfriend is threatening to break up with me unless I start posting more on Instagram so I look cool for her friends. What am I supposed to do?
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February 19,
2020
2020
How You Can Use UX Design to Improve Site Rank
By
Tonya Davis
Tonya Davis
At the heart of SEO is user experience. This is where UX design comes in.
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February 14,
2020
2020
Using Memes in Marketing
By
Jaqueline Tristan
Jaqueline Tristan
If you think they have a place in your marketing strategy, memes can be a great way to create brand relevance and engage your audience.
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January 27,
2020
2020
Branding in Social Media
By
Jaqueline Tristan
Jaqueline Tristan
Social media has quickly become a primary tool in the modern marketer's toolkit and a key platform for developing brand identity.
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January 21,
2020
2020
Emotions Putting Marketing in Motion
By
Paul Kiernan
Paul Kiernan
Whatever emotion you’ve conjured out of your customer is going to be a part of the story they will tell to others when they explain their purchase choice.
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January 14,
2020
2020
Play and the Creative Process
By
Paul Kiernan
Paul Kiernan
The creative process cannot and will not happen to its fullest and most fulfilling fashion if we don’t first remember how to play.
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