The
Toniq
August 8,
2022
2022
Quiet Quitting, How Does The New Wave of The Great Resignation Affect Creatives
By
Paul Kiernan
Paul Kiernan
As the fear of Covid-19 started to subside, we have witnessed a new side effect of this pandemic, mass resignation, or the great quit. But why have people decided to leave their jobs in such numbers?
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July 28,
2022
2022
Truths About Copywriting
By
Paul Kiernan
Paul Kiernan
Words are still vital in business. Words are ammo; words are direction; words are the story that makes the consumer stop, think, and buy. No matter how big the business is, it still needs words to help it survive.
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July 21,
2022
2022
Drugs, Alcohol & Creativity
By
Paul Kiernan
Paul Kiernan
Does taking drugs or drinking alcohol improve or destroy your creativity? This article aims to examine the question and the facts on both sides of the coin.
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July 15,
2022
2022
8 Truths About Creativity
By
Paul Kiernan
Paul Kiernan
We've been taught to believe that creativity is some kind of magic that only a select few have been blessed with. Because of that, we often let people behave badly and avoid questioning their work ethic.
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July 13,
2022
2022
Conquering a Creative Dry Spell
By
Paul Kiernan
Paul Kiernan
Despite dumping people into the "creative" basket and expecting them to behave similarly, creatives are individuals being individual. What helps one with a slump may not help others.
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June 30,
2022
2022
Top Five Copywriter Mistakes to Avoid
By
Paul Kiernan
Paul Kiernan
Great design, eye-catching colors, and mind-blowing images are vital to a good website, marketing campaign, or advertising push. However, these can all be hugely enhanced or tragically undermined by copy.
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June 23,
2022
2022
Herding Cats: Or How to Manage Your Creative People
By
Paul Kiernan
Paul Kiernan
Learning how to manage your creatives is vital to keeping them happy and productive. The alternative is to hire and promote only those who are friendly, easy to manage, and understand.
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June 21,
2022
2022
Checklist For Effective Copywriting
By
Paul Kiernan
Paul Kiernan
Truly great copywriting paints pictures, evokes emotional responses, and allows the reader to fill in gaps with their imagination, making the experience personal and active.
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May 19,
2022
2022
How to Create a Web3 Brand from Scratch
By
ThoughtLab
ThoughtLab
Brands have been using the internet to grow since the inception of web1 through all its evolutions. Web 3 is the present evolution where investors, consumers, and brands converge.
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May 16,
2022
2022
Web3 Marketing: Explainer Guide
By
ThoughtLab
ThoughtLab
In order to effectively market your Web3 project, you need to clearly define your purpose, value, & target market at the very least.
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May 6,
2022
2022
Benefits of Creativity
By
Paul Kiernan
Paul Kiernan
Times are changing, and the truth is, no matter what the corporation’s vocation, creativity is beneficial to all members, all employees, as well as management.
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April 13,
2022
2022
Shiny Object Syndrome is Destroying Your Creativity
By
Paul Kiernan
Paul Kiernan
Creative artists do not just experience this cycle; it also plagues companies and CEOs. This undiagnosed illness is called “Shiny Object Syndrome,” which can ruin you creatively and professionally. We’ll show you how to recognize it, and, more importantly, how to combat it.
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March 30,
2022
2022
Journaling and the Creative Process
By
Paul Kiernan
Paul Kiernan
One of the best things you can do to help your creative brain flourish is to slow down. Another great thing for the creative muscle is to observe.
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March 28,
2022
2022
Sense Memory, Fuel for the Creative Engine
By
Paul Kiernan
Paul Kiernan
A good memory can pluck the emotional heartstrings and get someone to stop in their tracks and slip into a dreamy reverie. In that situation, they're susceptible to all kinds of marketing suggestions.
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March 24,
2022
2022
Multiple Awards Make Us Grateful and Humble
By
ThoughtLab
ThoughtLab
We here at ThoughtLab believe wholeheartedly in coming to the office every day and making it possible for clients to see further, reach higher, and be better; this is a day we cherish.
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