Toniq

You want to represent your brand in a carefully curated setting and put out the messages you know will attract and hold customers and build loyalty.

A celebrity endorsement has long been an effective driver of consumer purchase intention. Their curated public image and fame engender trust in consumers.

It’s pretty simple when broken down. Employees like to have more flexibility with their schedules. Flexibility allows them to understand that life isn’t all about working. There is a clearer reason to work when life is a priority.

I suppose I shouldn’t be answering this because I’m not a man who tells women to smile. I’m not a man who tells men to smile, either for that matter. So, I guess this leaves me out, but I want to drop my two cents in on this debate.

Fake news, the kind that generates headlines, can do damage to corporations. This damage from posted information can drive stock prices down and put a once-profitable business into a death spiral.

In the simplest of terms, the purpose of copywriting is to persuade the reader to take action concerning your product, service, or campaign.

In 1909, American Business magnate Harry Gordon Selfridge coined the phrase, “The customer is always right.”

Perhaps you’re a CEO thinking, I need to get better at this writing thing. We offer concise ideas about how to write for a CEO to get you started.

My job title is copywriter, not master of everything that has ever happened or will happen on earth. I’m saying you don’t need to know everything about everything as a copywriter.

Good listening, often called active listening, is the key to strong communication. A good listener takes in all the information and can receive and interpret the information given to them.

Think about igniting your creativity and being open to inspiration as a lifelong marathon, not a week-long sprint.

What I see is this; loneliness can be pushed aside. Lonely can be your daily baseline, and then someone comes in and sits, chats, drinks coffee, tells stories, and it seems that loneliness is gone.

The pandemic and the losses people have experienced, have made people stop and rethink the old notion that you must do anything for the company to get ahead.

When you set yourself up as an authority and back that claim up to the point where it is common knowledge, you’ll be the one that customers who have been disgruntled elsewhere will come to for salvation.

But when you look beyond the surface and understand what goes into creating something, a creative way to solve problems at work, there is something more significant at the core. That core is what requires courage.